TikTok estimated to be worth a staggering $50 billion is a popular social media app that has captivated homes worldwide. Tiktok is a place where people can comfortably create and share short videos about their daily activities. Tiktok is a favourite of many young people who have found fame while sharing comedy, dance and other videos on the platform.
Tiktok is owned by ByteDance. ByteDance is a Beijing-based internet technology firm founded by Chinese billionaire, Zhang Yiming.
How and who created Tiktok?
Since Tiktok is owned by ByteDance, it is then factual to say that the popular social media app was created by its parent company, ByteDance, a Chinese company founded in China. Tiktok was first launched in China as Douyin, however, ByteDance decided to change the name of the app in 2017 in order for it to be accepted international. So, on September 2017, Tiktok was launched globally, with the parent company spending almost $1 billion to acquire Musical.ly, a startup company that allowed mostly teenagers to lip-sync popular songs.
Acquiring Musical.ly was a game changer that helped Tiktok get into the US market. The app had over 200 million registered users, with over 60 million active on the platform before it was purchased by ByteDance.
Why Titkok is successful?
There are many reasons why Tiktok has been very successful since its launch some years ago. Apart from having a user-friendly interface that makes it easy to access contents easily, Tiktok has a system dubbed ‘For Your Page’ that picks popular posts, bringing it to feeds of its users. That Tiktok system has now been copied by other social media platforms.
TikTok also has many innovative features that entice users to create content. Tiktok’s photo and video editing tools are one of the best in the industry.
Another important feature that made Tiktok popular is its decision to monetize contents by its creators. That feature allows creators to earn tangible amount of money on Tiktok from their creative works. This Tiktok incentive is enough to make users more active on the platform.
Also, Tiktok’s algorithm works in favour of content creators and has made it possible for people to get more followers and views on the platform. It provided content creators more visibility and reach to even people who don’t follow them on the app.
How to earn on Tiktok?
The most easiest way to make money on Tiktok is by going on live to collect virtual gifts. Many Tiktok users who do not have large following make money by getting virtual gifts from random people. However, before you can earn on Tiktok, you must go live on the Tiktok app. Some Tiktok creators team up with others, engage in fun games to attract people and get gifted.
You could as well sign up for the Tiktok creators fund program. However, you must meet certain requirements before you will be allowed to earn money on Tiktok. To earn money via the creators fund on Tiktok, you are required to have at least 10,000 authentic followers; 100,000 monthly views; be over 18 and reside in an eligible country.
Other ways of earning on Tiktok include: selling products directly to your audience on Tiktok. You may also collect tips from your Tiktok followers or offer paid subscription/content to your Tiktok audience.
How many people use Tiktok?
As of 2024, Tiktok is estimated to have over 1 billion users all over the world. As at 2023, Statista named Tiktok as the most downloaded and used app in the world.
Find more statistics at Statista
Which country uses Tiktok the most?
A 2023 study published by Reuters Institute of Digital News Report revealed that Kenya uses Tiktok the most. According to the report, Tiktok is the most popular app used by Kenyans. They literally use the Tiktok app for any thing.
Apart from China, United States has the highest number of Tiktok users, with an average of 143.4 million unique users monthly. It is worth mentioning that before Tiktok was banned in India, it had 190 million users.
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