Nigerians See Influencers as Jobless People – BBNaija Anto Lecky

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Big Brother Naija reality star and actress, Munirat Antoinette Lecky aka Anto has revealed the perception Nigerians have about influencers.

According to her, Nigerians see influencers as jobless people.

She stated this during a recent interview with ADBN TV.

Her statement was made while reacting to singer Wizkid’s mockery of music icon, Don Jazzy.

Wizkid had called Don Jazzy and influencer as said he doesn’t take people like him serious.

She said, “I don’t know the crust of the issue but from what I read in the press, I do believe that he [Wizkid] using the work influencer was meant to be seen negatively.

“I do think that what was his point… You know, a lot of people see influencers as jobless human beings. Many people feel like, ‘This one, the degree she carries she couldn’t get work and now she’s dancing on Instagram.’ That’s just want most people see as an influencer.

“That is why you often now see people trying to tag themselves as a specific type of influencer; a lifestyle influencer, a fashion influencer because the word influencer now just feel like ‘this one no get work.’

“This is why you now have to profile it. For instance, I usually call myself a social influencer; someone who is in the social space, not really just social media because I also do a lot of works in the grassroots. So, if I need to be called an influencer, I would like to be called a social advocacy influencer. I added that one because I do know that often time influencer feels as someone who just doesn’t have anything really going for them.”


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In other news, Etinosa Idemudia, a renowned Nollywood actress, recently shared valuable insights regarding the significance of heeding advice and avoiding excessive comparison, particularly in the early stages of one’s career.

During her appearance on Arise TV, the actress emphasized the importance of staying true to one’s voice rather than succumbing to the multitude of opinions.

She recounted an anecdote wherein she was advised to emulate actress Adesua Etomi and adopt a more ‘serious’ demeanor, forsaking her unique ‘razz, Benin’ accents.

In Etinosa Idemudia’s words:

“See, my people, in life, just listen to your spirit. Too many advice can cause problems for you in life. When I was getting a lot of attention in Nollywood, some filmmakers were telling me things like ‘why are you doing comedy?’, ‘why are you doing skits?’, ‘you look like Adesua, be doing roles like Adesua.

You need to be packaged, you need to behave well.’ That time, I was doing that my Benin accent, and they were like why are you doing razz things? You’re too fine to do comedy.

Then they mentioned some female comedy people that it fits them, but me, I need to start doing photoshoot and packaging, that I should not ‘mumu’ myself.

So that caused a lot of confusion and conflict in my head back then, trying to figure out should I package and speak English? Or should I keep on doing my razz accent?

So I stopped for a while. I said I was not going to do skits again. I’m just going to be doing serious Nollywood.

I would even have some of my colleagues at that time who I’d want to put in my skits that would tell me ‘no, I want to be a serious actor. I’m not doing skit. I don’t want any producer to think I’m not serious in life.’

But look at 2024, look at those same people. All those ones that adviced me against it are now doing skits.

Hypocrisy! So when you’re growing, don’t listen to any person o! Just follow your God given destiny and pray to God for your own ideas.

Now, I’m doing my skits, I’m doing my serious films, and I’m doing everything I want to do. I’m telling my stories my own way with no distractions.

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